Setness Tours is a family business owned by Wayne and Katherine Setness. To some extent, Katherine grew up in the back of a bus, on tours led by her parents. After working with her parents in their tour business, she established her own company, Setness Tours.
We view ourselves as what our clients have termed a "traveling family", as a numbers of travelers on any given trip are likely to be repeat customers. Several dozen of our clients have logged more than 100 tours and a few have topped the 200 mark. We now have around 4,000 people traveling with us annually, and have grown primarily by word-of-mouth, as our travelers have returned with their friends and family members.
One of my favorite stories involves Celeste Bordner. Celeste's mother had planned to travel to New York City for a Setness Tours theater trip, but her roommate had to cancel at the last minute. Mille, Celeste's mother, asked Celeste to take her roommate's place. There was only one problem. Celeste was a teacher and would have to miss a few days of work.
"Well", thought Celeste, "should I lie to my principal and tell him I'm sick or should I tell the truth?" She went to his office and asked for a few days off to accompany her mother to New York. "Don't worry, we'll cover it," he assured her. "You know, my wife and I are going to New York also," he added, "now what are those dates?" She gave him the dates she would be gone. "Those are the same dates my wife and I will be in New York," he remarked. Come to find out he and his wife were going on the same tour! Two lessons here--Honesty is the best policy, and you never know who you meet on a Setness Tours trip! As Clayton Krueger, her principal, explained--"how could I tell her no when my wife and I were going on the same tour?"